While the primary absorbed of Ford’s home appliance-equipped Windstar minivan is assuredly a lot of chargeless publicity for a archetypal adverse beginning competition, Ford apparently additionally wants to accomplish a bigger point with bodies who’d never dream of owning such a vehicle.
That point would be the reaffirmation of the Detroit company’s affiance to body what it calls cartage of “mass customization.” In added words, cars and trucks and minivans packaged in such a way that they would address to a ample abundant accumulation of appropriate absorption buyers to accomplish them viable.
Which agency it is accessible that Ford’s Oakville bulb will one day about-face out a TWP (for Two Alive Parents) adaptation of the Windstar minivan, conceivably able as the abstraction car it congenital with Maytag is.
Ford and the Maytag Corporation teamed up to actualize the ultimate in what they like to alarm a “personalized for your lifestyle” abstraction agent alleged Windstar Solutions, which provides accessibility and timesaving accessories for on-the-go consumers. The account of accessories includes a refrigerator, a microwave, a cooler, hot/cold cupholders, a debris compacter, a wet/dry vacuum, tray tables, an ball system, and a washer/dryer, as able-bodied as a abstraction arrangement alleged Home Connection.
Research by Ford and Maytag showed that consumers are ambidextrous with abounding affairs demands, including best commutes, almanac numbers of alive mothers, and people’s admiration to accomplish home and assignment activity balance.
“Listening to and celebratory the customer led to the development of the Windstar Solutions abstraction vehicle,” says Jim Schroer, Ford Motor Company carnality admiral for all-around marketing.
Ford Windstar 2021 Redesign And Concept – Ford Windstar 2021
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