Citroën, allotment of Groupe PSA, has launched its aftermarket artefact band alleged Eurorepar in India.
It has partnered with GoMechanic to abutment the sales and administration of Eurorepar additional genitalia in 15 cities beyond the country.
Eurorepar is Groupe PSA’s multi-brand genitalia and accessories ambit for the adjustment and aliment of vehicles.
The artefact band consists of additional parts, accessories, tyres, oil, branch consumables, etc and are accessible for adjustment and aliment of cartage that accept been in use for three or added years.
Brake pads will be the aboriginal artefact to be alien in India followed by wiper blades, filters (air, oil and fuel), anchor discs, coolant, grease and lubricants.
Groupe PSA’s aboriginal car for the Indian bazaar will be the Citroën C5 Aircross that will be launched in the aboriginal division of 2021.
Here’s a attending at the carmaker’s official columnist release:
Groupe PSA announces the barrage of Eurorepar artefact band in India
To barrage ambit of multi-brand, affection automotive articles for Indian Independent Aftermarket Industry
Signs sales and administration acceding with O2O auto aftermarket belvedere GoMechanic
Groupe PSA, today appear the barrage of Eurorepar ambit of multi-brand, high-quality aftermarket products, in India. PCA India, the bounded article of Groupe PSA, active a sales and administration acceding with GoMechanic, a acclaimed amateur in the Indian aftermarket with a arrangement of flagship and accomplice workshops, additional allotment retailers and an e-commerce technology platform. GoMechanic will abutment the sales of Eurorepar additional parts, facilitating a able bazaar access point in India. With this launch, Groupe PSA makes the adventurous best to access the Indian bazaar with a multi-brand characterization – Eurorepar, an avant-garde action for India amidst car manufacturers.
Sharing his angle on the launch, Roland Bouchara – Senior Vice President, Sales and Business India – Groupe PSA, said, “We are actual aflame that our globally proven, aftermarket brand, Eurorepar is actuality alien in India. Eurorepar articles are developed in band with strict, absolute affection procedures through suppliers who are systematically audited by Groupe PSA. We accept Eurorepar is the best another for Indian customers, who are attractive for additional genitalia at acute prices and are not necessarily acquisitive to absorb a college amount for exceptional aftermarket brands. Despite the challenges airish by the Covid-19 situation, we accept retained the barrage of multi-brand genitalia with Eurorepar in India and that makes it different by way of actuality Groupe PSA’s aboriginal chump adverse business action launched afore the aboriginal Citroën vehicle, the C5 Aircross SUV, which is on clue for barrage in Q1 2021.”
Eurorepar artefact line, distinctively advised for the Indian aftermarket Eurorepar is Groupe PSA’s multi-brand genitalia and accessories ambit for the adjustment and aliment of vehicles. Present beyond 100 countries about the world, the ambit promises acute prices and affection products, behindhand of the accomplish and archetypal of a vehicle. These products, accessible for 3 or added year old vehicles, are aimed at barter attractive for affection and amount back affairs additional parts. The aboriginal Eurorepar artefact band will anon be accessible to Indian workshops with aerial affection anchor pads at acute prices, both for B2B (multi-brand workshops and additional genitalia retailers) and B2C customers, both offline and online through the GoMechanic genitalia administration platforms.
Commenting on the barrage and association, Jean Christophe Bertrand – Senior Vice President – Groupe PSA – Independent Aftermarket Business Unit, said, “This accommodation to barrage Eurorepar in India has to be analysed in the framework of PSA Aftermarket’s all-around strategy, which consists to fulfil all customers’ afterwards sales apprehension accepted behindhand of their purchasing ability and the accomplish and age of their vehicle. India is a key allotment in Groupe PSA’s ‘Push to Pass’ action for all-around markets and it presents an absurd befalling to advertise Groupe PSA’s chump axial access for all its brands. Our accommodation to accomplice with GoMechanic is based on our accepted goal, which is to accommodate aerial affection and amount to all customers. We accept this action will advice us both authorize Groupe PSA added durably in India and beat a ample chump base.”
Association and administration acceding with GoMechanic
As per the agreement, PCA India will accommodate the Eurorepar genitalia to GoMechanic, who will again administer the genitalia through its warehouses and genitalia administration acumen belvedere to all the workshops and retailers aural its network. Groupe PSA will accommodate abutment in agreement of marketing, training, cast building, besides accouterment a actual able artefact range.
Speaking on the partnership, Amit Bhasin – Cofounder – GoMechanic, said, “We are captivated to accomplice with Groupe PSA to barrage the Eurorepar cast in India. This affiliation bodes able-bodied for us as we strive to accommodate above affection account and genitalia at an affordable amount to our customers. This could not accept appear at a bigger time as we are rapidly accretion our account centres in the country. With our 350 workshops and a able-bodied additional genitalia administration network, we are assured that we can advice calibration Groupe PSA’s aftermarket business in no time.”
Initially Eurorepar will be introducing articles like aerial affection anchor pads and the ambit will aggrandize progressively to accommodate assorted artefact curve like wiper blades, filters (air, oil and fuel),brake discs, coolant, grease & lubricants, appropriately architecture a able artefact portfolio of account and adjustment parts. The genitalia will be accessible in India, through GoMechanic workshops and retailers in 15 above cities from 29th September 2020.
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